Pulling RFID out of the Freezer

Released on = January 9, 2006, 11:07 am

Press Release Author = Ship2Save

Industry = Transportation & Logistics

Press Release Summary = Ship2Save has provided Atlas Cold Storage with a RFID system
specifically developed to enable this premier Cold Storage Third Party Logistics'
provider to offer RFID services to its customers across North America.

Press Release Body =
Ship2save deploys RFID solution for Atlas Cold Storage

Jan 9th 2006 - Montreal, Quebec

Ship2Save has provided Atlas Cold Storage with a RFID system specifically developed
to enable this premier Cold Storage Third Party Logistics' provider to offer RFID
services to its customers across North America.

Hugh Cope, Chief Information Officer at Atlas Cold Storage: "Atlas recognizes that
this is an important emerging technology that many of our customers are going to
need to supply products to many of the largest retailers in North America. Applying
RFID technology in a harsh environment such as our frozen warehouses has its
challenges and we are pleased that we can now offer this critical value added
service to our customers."

Sam Falsafi, Director of Business Development & RFID Strategy at Ship2Save adds:
"Bringing RFID into the cold storage environment was a challenging task. Extreme
temperature variations, humidity, condensation, and an abundance of other factors
provided for daunting tasks. But we're pleased to say that the cooperative work
between the team at Atlas [Cold Storage] and our engineers has lead to an extremely
successful RFID project."

The first implementation at Atlas' Sikeston, Missouri facility was driven by a
request from one of Atlas' largest ice cream customers to service Wal-Mart's Texas
D.C.'s. Atlas is currently working with another customer on a second RFID
implementation in the Midwest and has more planned for the future as demand
develops.

"It is interesting to see the ripple effect of the mass-merchandiser mandates and
how it has enabled innovative companies such as Atlas to provide RFID services. It
is also interesting to see how this ripple is enabling more and more manufacturers
to adopt RFID." says Falsafi.

The continued implementation of RFID Systems across the supply-chain is facilitating
the use of more open-looped systems. These systems allow cooperation and data
sharing amongst trading partners providing supply-chain visibility and improvements
in supply-chain processes. The commitment to this technology by 3PL companies such
as Atlas Cold Storage will encourage further RFID adoption amongst their customer
base, and in turn pave the way for more open-looped RFID systems.

About Ship2Save
Ship2Save is one of the industry leaders in cost effective RFID Solutions and is a
founding member of the Canadian Microsoft RFID Council, a member of the Microsoft
Global RFID Council, and a member of Texas Instruments Tag-It Team. Ship2Save\'s
unique product lines, flexible and proficient software, business development models,
and distinctive deployment services, offer customers cost effective and high quality
solutions for their logistic needs. www.ship2save.com

About Atlas Cold Storage
Atlas Cold Storage is an integral part of the North American frozen and chilled food
industry's supply chain, providing warehousing, distribution and logistics services.
Through an integrated network of 55 facilities, Atlas Cold Storage provides a broad
range of temperature-controlled storage, transportation and third party logistics
management services.

Atlas Cold Storage is a publicly traded income trust that operates one of the
largest public temperature controlled warehouse networks in North America and the
largest network in Canada. Atlas Cold Storage Income Trust units are listed on the
Toronto Stock Exchange under FZR.UN. Atlas' web site is www.atlascold.com.

For additional information please contact John LeNeveu, Sr. Vice President, Sales
and Marketing at jleneveu@atlascold.com or visit the Atlas website at
www.atlascold.com.





Web Site = http://www.ship2save.com

Contact Details = 9942 Cote De Liesse
Montreal, Quebec
866.222.0001 ext.2269
newsletters@ship2save.com

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